FoodtoEat Founder Deepti Sharma Reveals Why You Shouldn't Wait To Start Your Business

Bustle

In Bustle's Quick Question, we ask women leaders all about advice — from the best guidance they've ever gotten, to what they're still figuring out. Here, Deepti Sharma from FoodtoEat shares one of the biggest roadblocks she faced when starting her business.

Deepti Sharma says she accidentally started company in the food industry. The founder and CEO of FoodtoEat — a corporate catering concierge service that partners with local vendors that are immigrant, women, and/or minority own, run, or managed — comes from a political background and has worked on a number campaigns. But after a desire to represent people who were like her, FoodtoEat was born in 2011.

"I'm a first generation immigrant and a woman of color, and I wanted to elevate their voices, their stories, and be able to help them grow and scale their businesses," Sharma tells Bustle. "The idea is, how do we get companies to start thinking about diversity and using their purchasing power to invest back in small businesses and the communities that they work out of," Sharma says. "On one side, we're helping these small food vendors, like individual restaurants, to be able to help them get more catering jobs. We do a lot of their storytelling."